Waking Youth
Waking Youth
Ep22 - Revisiting Success: Global Marketer Turned Yoga Teacher with Joana Leite de Castro
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Ep22 - Revisiting Success: Global Marketer Turned Yoga Teacher with Joana Leite de Castro

Joana Leite de Castro is from Porto, Portugal. A bright student throughout her school years, when the time came to pick a Bachelor's degree, Joana elected Business Management at Católica University in Porto. Her dream was to become the CEO of Coca-Cola or Google. After graduating with distinction, Joana got a job at a US pharmaceutical company where she worked in the nutrition department for three years.

Though, in theory, she was living the dream, Joana soon realized she was unfulfilled. She decided to quit, pack her suitcase, and venture to Africa to build a school from scratch upon invitation from a US friend. Throughout the following years, with the money she had saved in her corporate job, Joana traveled the world in search of something…something she couldn’t quite put her finger on.

After a less glamorous three-month experience on a farm in Australia, where, despite the beautiful surroundings, existential melancholia knocked on her door, she moved back to Porto and slowly but surely started a path toward becoming a yoga teacher. Joana now runs the lovely Shambho Yoga Studio in Porto which you can find out more about here.

Together we unpack Joana's story of becoming to discover insights and better questions to accompany us on our own journey of living into maturity more wisely.

Themes:

  • Joana's early background;

  • Joana's experience as a global marketer at a US multinational pharmaceutical company;

  • The thought process that led Joana to leave behind her corporate career;

  • Joana's travel adventures;

  • Joana's decision to pursue yoga as a life and career path;

  • Limitations and the transformative potential of Western Yoga;

  • Some of Joana's tools to live intentionally.

Credits:

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Waking Youth
Waking Youth
A podcast with a living question: What does it mean to live into maturity more wisely? We explore it by listening deeply to stories of human becoming across generations.